Community Update

              Date:
 October1, 2013

Contact:  Paul
Torres-Symington: 323-841-1808

ptorres@noblezatequila.com

Nikki
Symington: (619) 922-2172

Nsymington42@gmail.com

Nobleza
Azul:  Award Winning Torres Family-Grown
Blue Agave Tequila Now On Costco Shelves

For
Immediate Release:  San Diego, CA*****  Nobleza Azul, the ultra-premium tequila,
produced by the Torres family, grown from the finest Blue Weber Agave in the fertile
highlands of Jalisco, Mexico, is now available in select San Diego Costco
stores.

During
October Paula Torres-Symington, president and owner, will be greeting shoppers,
and passing out Nobleza tequila recipes at the Morena Blvd. Costco from 4-6
p.m. on Friday, October 25; at the Mission Valley Costco, noon to 3 p.m.,
Saturday, October 26; and  Saturday
afternoon, October 25,  at the Carlsbad
Costco,, 4-6 p.m.

Described by connoisseurs as subtle and sexy, a newcomer to the
tequila industry, Nobleza Azul has already achieved critical acclaim among
tequila experts, attracting awards and admirers. 

“We are honored to have the opportunity to offer our tequila to
Costco consumers. As a small family owned company, we are used to competing
with older more established brands and winning over their followers,” said Torres-Symington.

“Costco shoppers,” she added, “are savvy and price conscious and
we know they will appreciate the quality of Nobleza’s blanco. While we are
newcomers to producing our own brand of tequila, my father’s family has been
growing agave for some of the most prestigious tequila producers for four
generations.” 

According to Torres-Symington, growing and harvesting agave is a
very labor intensive and personal business. “You have to love agave and the
land on which it grows to produce premium tequila. Nobleza is our celebration
of both. In our family, it's more than a temporary fascination, or business
investment. It's a long time love affair.”

To Torres-Symington, tequila has a fiery spirit and viva Mexico tradition,
and a feminine mystique, which is much richer than the raucous-boys- night-out,
throwing-back-shots-image. “It has character and heart, like a woman, and it
was my family's goal to produce such tequila -- a drink for sipping or mixing
that a woman would be proud to order, and enjoy in the more elegant manner that
cocktails are sipped. 

MORE

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Nobleza Azul now at Costco

"It's not our desire to take the man thing and fun out of
tequila drinking, but simply add more sophisticated dimensions and options,"
added Torres, one of the first women to head a tequila company. The brand has
taken on a female personae marketing as “the new girl in town.”  The metaphor also applies to
Torres-Symington’s experience in breaking into the male dominated industry.

The new wave of real premium tequilas is changing the image of
tequila as a sipping drink alongside fine scotch, wines, and bourbons.
Torres-Symington is an outspoken advocate of recognizing the sophistication and
multiple flavors of tequila. "The interesting thing, unlike most other
premium aged liquor, tequila is just beginning to be recognized for its
versatility, enhancement, and creative use in mixed drinks,"
Torres-Symington noted.    

The blanco on Costco shelves is popular in number of mixed drinks,
beginning with the obvious—Margaritas. Torres-Symington recommends a number of
other drinks created and enhanced with Nobleza Azul Blanco including: 

Liquid Therapy On the
rocks

1
½ Oz Nobleza Tequila Blanco

½
Oz Fresh Squeezed Orange Juice

4
oz Pomegranate Juice

Strawberry Escape

1
½ oz Nobleza Tequila Blanco

4
Strawberries

1
oz agave nectar

1/2
cup of blended Ice

Or,
just neat! (Straight or on the rocks)

Nobleza Azul's stock rose among consumers when Critco named it as
a Top Ten Tequila pick in 2012. Critico is one of the most respected
tequila rating companies in the world. The annual Top 10 Tequila list is highly
anticipated by the industry and consumers internationally.

“As the new kid on the block, it was
really rewarding to be featured as Critico’s monthly tequila, May 2012. And to
be named among the 2012 top ten, selected personally by  Jose Delapaz, is a fantastic way to close out
our second year of production,” said Torres-Symington. 

“To receive an amazing rating of 95
points for our reposado and 93 for Nobleza’s blanco speaks well for the
superior quality of my family’s agave. Critico has made my father very proud,”
she added.

 Described as ‘saucy and
subtle,’ only months on the market, Nobleza waltzed away with two gold awards
and a silver at its first competition, At the 2010 Spirits of Mexico Festival
in San Diego, Ca, in September, 2010,  Judges
awarded Nobleza Azul Blanco, a Silver Medal.

In addition to recognition at the oldest and largest gathering of
agave aficionados on the West Coast, Nobleza charmed New York judges at the
Best Fifty Premium Tequila Competition.

Making a name for itself among large companies and established
products and a host of new tequilas, Nobleza Azul proved to be the belle of the
ball at the prestigious tasting in New York's Eastside Social Club. Nobleza
took First Place in the blanco category with "Its smooth multi level
flavors" that the judges found, "ranging from spicy and creamy
cinnamon and vanilla to nougat and hazelnut."

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Nobleza Azul now at Costco

For
additional information, please visit www.noblezatequila.com. Also, join Nobleza
Azul on facebook at facebook.comnoblezaazul and twitter.com/noblezatequila for information
on Nobleza and local and online retailers, as well as events featuring this
award winning tequila.

“San
Diegans, because of the proximity to Mexico are familiar with tequila, but few
are aware of its varieties, history and how it’s manufactured. Visit our
website and see our video about our village in Mexico and the laborious agave harvest,”
suggested Torres-Symington.

List
of Costco locations:

Costco
Morena 4605 Morena Blvd. San Diego, CA 92117

Costco
Carlsbad, 951 Palomar Airport Road, Carlsbad, CA 92011

Costco
Mission Valley, 2345 Fenton Pkwy, San Diego, CA 92108

DISTRIBUTORS

CALIFORNIA

(Importer & Distributor)

Nobleza Tequila, Inc.:  3260 Corporate Dr. Vista, CA 92081

Telephone: 888-567-6605 www.noblezatequila.com

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