To encourage coffee-lovers to try its latest, darkest roast coffee, 7-Eleven is offering Dollar Coffee Wednesdays all January, a promotion during which every size cup of coffee will cost just $1.
During $1 Coffee Wednesdays in January, customers may try the new premium dark roast or create their favorite coffee creation in any size of cup.
The dollar coffee deal is valid all day every Wednesday in January at participating 7-Eleven stores nationwide. All of the coffee condiments choices—sweeteners, flavors and toppings—are included in this price.
7-Eleven was the first U.S. retailer to offer fresh-brewed coffee in to-go cups back in the mid-1960s. It proved an immediate success. Customers liked fixing their coffee the way they wanted it—choosing cup size, regular or decaffeinated, and adding sweeteners and creamers to suit their tastes. Today, 7-Eleven sells more fresh-brewed coffee than anything else, which equals about 1 million cups per day.