A capstone course Generating Advertising and Marketing Campaigns That Work is next up for the Professional Certificate in Marketing and Media program through SDSU’s College of Extended Studies on Wednesdays, Sept. 5-26, 6-9 pm.
In this culmination course, the entire class becomes a virtual full service marketing and advertising agency, selects a business to pitch, and creates the plan and campaign to win the business. Key topics include: the campaign planning system, the creative process, the client’s situation analysis, branding, positioning, and the big idea.
Instructor Jennifer Williams is vice president of account planning and client services at the Agency San Diego.
Students are encouraged to register early to receive the best price available. Cost of the course is $279 or $299 after August 28. The cost for San Diego Ad Club members is $249 or $279 after August 28.
The San Diego Ad Club and SDSU's College of Extended Studies have come together to offer this Professional Certificate in Marketing & Media program. It's designed for early- to mid-career marketing, advertising, public relations, media, and sales professionals, as well as anyone who wants to enter these exciting careers.
This is a SDSU Research Foundation program.
SDSU's College of Extended Studies reaches out to the greater San Diego community, the nation, and the world with a wide variety of lifelong learning classes, seminars, and certificate programs. Career advancement courses are offered in many areas of management, leadership, and quality improvement while self-enrichment courses range from accounting to web design. Additionally, the College offers more than 50 certificate programs, online courses, and many other learning opportunities. For more information or to register, call (619) 265-7378 (SDSU) or log on to www.neverstoplearning.net.