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38 Degrees Becomes 83 Degrees

38 Degrees Alhambra sent the owner of the soon-to-open Carlsbad restuarant two cease and desist letters for having a similar name and logo.

83 Degrees, formerly 38 Degrees, is set to open Wednesday night in Carlsbad Village.

Related: 

Carlsbad Patch is meeting with general manager of the newly renamed 83 degrees Wednesday morning and will have a full feature story on the new establishment.

Meanwhile, according to Dan with TheFullPint.com, who is also the PR director for 38 Degrees Alehouse and Grill in Alhambra, "We reached out to Mr. Pavagadhi to seek clarification, and to make sure this isn’t a hoax. 'Yes, I have changed the name to 83 Degrees Carlsbad. The guy in Alhambra has made such a big deal about this, I just don’t want to deal with this any further. We are so far away from each-other, I’m still not understanding what the big deal is.  I am going to use this publicity that he has given me, and continue to launch, but as 83 Degrees rather than 38 Degrees.'

The full article can be found here.

Do you think the Carlsbad restaurant needed to change names? Tell us in comments. 

Marylou Belew March 05, 2013 at 06:56 PM
He should change the name entirely, not just reversing the numbers. Trading on someone else's reputation is fraudulent. I for one will not patronize this establishment.
Mermama March 06, 2013 at 03:12 PM
Let's not be over-serious. There are many businesses that with the same name! They will have their own reputation to make and maintain! IMHO, they should have just converted to celsius ;-)
CbadRJM March 06, 2013 at 05:26 PM
It's kind of silly to name it 83 degrees. 38 degrees is an ideal fermentation and serving temperature for lagers, and what I'd guess was the reason behind the name of the original beer bar. 83 degrees makes a lot less sense, although I suppose when it's 83 degrees out it might make you more thirsty. :) In any event, they could have used some more creativity in the naming process!
Daniel Woolfolk March 07, 2013 at 02:38 AM
Haha, good call!
dr919 March 07, 2013 at 05:40 PM
I think its ridiculous that the guy in Alhambra was upset. They are not competing for the same business. I will definitely try this place out. Although I love Pizza Port for their beer, their food leaves much to be desired. Carlsbad needs a place that has good beer AND good food.
Christine Bevilacqua March 07, 2013 at 07:18 PM
The name change is bizarre. Makes me think maybe their printer screwed up their menus so they had to change the name/sign LOL. The name 38 Degrees made me think of a nice cold beer- 83 Degrees makes me think of warm beer and overheated bar. Ew. I'll be there Friday night tho to see for myself =)

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