Jersey Mike’s Subs, with locations in Encinitas and Carlsbad, is launching its fourth annual nationwide awareness and fundraising campaign to benefit Wreaths Across America (WAA). From Oct. 1 through Nov. 11, all Jersey Mike's stores throughout the nation will collect donations for the nonprofit organization, which lays hundreds of thousands of remembrance wreaths at the headstones of the nation's veterans during the holiday season.
Last year, Jersey Mike’s raised $218,282 for WAA. The money raised helped WAA lay more than 110,000 wreaths at Arlington National Cemetery on National Wreaths Across America Day in December 2012.
This year, Jersey Mike’s hopes to raise even more through a three-part initiative:
· Jersey Mike’s will feature a social “Giving Menu,” a takeoff on today’s popular dollar menus, and encourage fans and followers to share the WAA story via Facebook, Twitter and Instagram. Jersey Mike’s will donate $1 for each social action made, up to $25,000. Customers can tweet #givingmenu, upload a photo and tag it #givingmenu, share or tweet the giving menu or follow/like social media pages to receive the match.
· From Oct. 1 through Nov. 11, Jersey Mike’s will encourage customers to make a donation to WAA in all of its restaurants. $1-, $3-, and $5-tear sheets will be available at each counter to make donations easy.
· On Veterans Day weekend, Nov. 9 through 11, anyone who makes a donation to WAA at his or her local Jersey Mike’s will receive a free cookie as a thank you.
This year, National Wreaths Across America Day takes place on Saturday, Dec. 14, 2013, at Arlington National Cemetery and nearly 900 additional locations across the country. The events begin with a week-long annual pilgrimage from Harrington, Maine, to Arlington National Cemetery to deliver the wreaths. Known as the world’s largest veterans parade, the Wreaths Across America convoy stops at schools, monuments, veterans homes and communities each year.
About Wreaths Across America
Wreaths Across America is a 501(c)(3) nonprofit organization, for more information, to donate or to sign up to volunteer, please visit www.WreathsAcrossAmerica.org.
www.jerseymikes.com press release