After 11 years, Trader Joe’s increased the price of its “Two Buck Chuck.” The price of a bottle of Charles Shaw increased from $2 to $2.49 this week in California.
“We’ve held a $1.99 retail price for 11 years. Quite a bit has happened during those years and the move to $2.49 allows us to offer the same quality that has made the wine famous the world over,” said Alison Mochizuki, spokeswoman for Trader Joe’s in the Los Angeles Business Journal. “In general, our retail prices change only when our costs change.”
The wine sells for $2.49 to $3.79 in other states.
As of last year, Trader Joe's said it had sold 600 million bottles of the various varietals: Chardonnay, Merlot, Cabernet, Sauvignon, Shiraz, Sauvignon Blanc, Pinot Grigio, and White Zinfandel.
What will you call Two Buck Chuck wines now? Tell us in comments.