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Health & Fitness

Blog: The Local Carlsbad Landscape is Changing, is Your Small Business Prepared?

Social media and local search are two of the biggest factors either contributing to, or detracting from your business profits, now and in the future.

No, we're not getting all 2012 doomsday on you, or talking about the new deal going down in downtown CBad real estate.

The landscape in flux we’re talking about here is virtual, and if your local offline retail business is not prepared to deal with the shift that is already underway, the consequences could prove fatal to your bottom line.

Even if you're a local business owner that wants nothing to do with advertising or the interwebnetthing, you still need to be prepared to at least deal with this monumental change in digital connectivity and mobile accessibility or your business will suffer.

Find out what's happening in Carlsbadwith free, real-time updates from Patch.

Dealing with change is one thing, being prepared to capitalize on change is even better.

Social media and local search are two of the biggest factors either contributing to, or detracting from your business profits, now and in the future.

Find out what's happening in Carlsbadwith free, real-time updates from Patch.

The internet landscape has changed and will continue to do so as technology, consumer habits, and the search engines continue to affect and define your small business virtual footprint.

What we're talking about here is using social media, local search, and the array of ever evolving digital marketing tools effectively, in order to increase the online exposure for your local business when people search online (or from their phone, iPad, Xoom...) for similar products or services.

But HOW can you use Facebook effectively to produce a tangible increase in business?

And WHAT the H E double hockey sticks is local search?

WHY would a listing (and engaging presence) on Patch possibly help your business recruit more new local customers?

All questions that aim to be answered in clear, concise, no BS plainspeak - in time, this little shot across the bow digital marketing blog post ditty is just a howyoudoin intro.

We will continue to bring you the most up to date SoLoMo marketing insights and easy to digest info to help you navigate this confusing course of marketing gone digital (and mobile) for the local Carlsbad small business owner.

Why should your neighborhood local humble little North County San Diego small business care about what the big corporations are doing?

Because the landscape is changing...and it is shifting to benefit the small business owners.

How you ask?

For that we had to choose a common starting point, this is it.

Through this blog at Patch, I will systematically present you with the tools and strategies necessary to capitalize on this online continental drift.

For now, we start with the awakening message.

It is now time to hold the objectivity mirror to the face of your business, adapt to the change and prosper.

Resist the change and your business will suffer, that is guaranteed.

But we're here to make sure that doesn't happen.

We'll get into the changes to the 'Like' functionality of Facebook and how the new timeline feature applies to your business page...We'll also examine how confirming your Google Places listing is only the beginning of your business's local search exposure...And don't forget about user-generated comments and reviews to amplify your local (digital) word of mouth...or social gaming (Foursquare), sharing, caring, and squaring...

Ok, I'll stop.

Consider this the beginning, and embrace the change underway.

Your customers, accountant, co-workers, families, and even the Federal Government will thank you for it… Just in different ways, but that's OK - your business will be better for it.

 

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