Online job websites have revolutionized job searches and recruitment, and social media is in the process of revolutionizing those areas again. Social media websites are as invaluable to those seeking work today as newspaper classified ads were to the job hunters of yesteryear. They are also widely used by recruiters to find suitable candidates for open positions. Useful though sites like Facebook and Twitter may be, they still call for an applicant to follow certain guidelines in order to maximize their opportunities for getting the jobs they want. While the economy is in the process of recovering, there are still a lot of people looking for work, with the result being that many employers are flooded with applicants the minute they post a job opening online. To stand out from the crowd, a job seeker should know how best to use online tools at their disposal; this holds true for all professionals seeking work, including tech professionals.
Pay attention to Keywords
In many cases, the number of applications an employer has to deal with is so high that individually reading each one is time-consuming and inefficient. This means that applications are scanned by software for certain keywords in order to find the best prospects. In many cases, a recruiter may not have to move past the first page of a search to find good candidates. Searches on career-oriented social media sites like LinkedIn operate on the same principle. How does an applicant stand out? By including enough of the right keywords. This is particularly important when applying for tech jobs as the industry is so jargon-driven. The applicant should analyze their areas of expertise and use specific keywords associated with those areas. Not only should they use the right keywords, they should attempt to use them multiple times throughout their application and in their social media profile. This allows them to be easily found by recruiters searching for prospects.
Make a Professional Profile
This should go without saying for LinkedIn and Monster, but in many cases profiles on sites like Facebook are anything but professional. When attempting to find a tech job, an employment seeker should change the focus of their profile towards something that is aimed at furthering their career. Those looking for work should always keep in mind that a prospective employer may check out their profile at some point. Any videos or pictures that may present a poor impression, along with off-color jokes and/or potentially offensive statements, should definitely be removed. The goal for the job seeker is to present themselves in a professional light, where their achievements in the industry are the focus of the profile. It is important to select “friends only” in the Facebook privacy settings to ensure that no one who is not intended to see private content like status updates, can see it.
Be Active On Social Media Sites
This means that anyone looking for a job via social media sites should start out by networking with organizations that might need what they have to offer. They should attempt to engage in conversations with present employees (including hiring managers) at various companies in order to find out more about the culture and work-atmosphere. It is important to learn just what type of employee they need. Applicants should also ensure that their friends and professional acquaintances are aware that they are looking for work. A large group of contacts may be able to come up with a few leads which have not been widely published. The job seeker should make sure that their messages on sites like Twitter are focused on their industry sector. In the effort to display their proficiency, they should involve themselves in discussions in the LinkedIn Groups that are most relevant to their expertise. They can also use their social media accounts to display their knowledge of their field and to make themselves more appealing to employers.
Applicants should keep in mind that sites like LinkedIn are among the preferred tools of many recruiters and can also be powerful resources for getting an interview and a rewarding career. Likewise, established job search websites like Monster are widely used for recruitment purposes by businesses large and small. At this point in history, no one who is serious about finding a job can afford to not learn all they can about the online job search assets at their disposal.
Article inspired by Apply Direct.