Price-experts know that in most markets, at any time, price drives real estate sales. In fact, there are few, if any, problems in real estate that price cannot solve.
Location-You have probably heard it said that real estate value is all about "location,location,location," and that's usually true. Between two otherwise comparable properties, the one with the better location (view, proximity to services, etc.) will command a higher price.
Condition-To a large extent, selling a home is a price war and a beauty contest. What this means is that, after price, the biggest thing that attracts offers is great property condition. the vast majority of homes need at least some cosmetic improvements done immediately to sell quickly and for the best price. Keller Williams research shows that half of all sellers spend at least $100 on improvements and 25 percent spend $2000 or more.
Keller, Gary. "Find Seller Leads" Ignite Vol. Power Session 12. (2011) <>.
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