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La Costa UltraStar Gets New Owners and Will Remodel as VIP Food/Drink Theater

UltraStar Cinemas has confirmed to us that they are no longer the owners of the La Costa movie theater.

Updated: UltraStar Cinemas has confirmed to Carlsbad Patch that changes are indeed happening at  on El Camino Real. They wrote in an email, "As of May 2nd, 2011 UltraStar Cinemas will no longer be operating the La Costa 6 theater location. The landlord has entered into a new lease with a new theater operator. This new operator is closing and remodeling the theater into a VIP food and drink theater concept. It is our understanding that they plan to re-open the location in late 2011."

Carlsbad Patch also received an email from a reader who said staffers told her it was becoming at 21 and up theatre managed by Cinemax.  

Another reader added in comments that he heard not Cinemax but, "Cinépolis, the Mexico-based luxury theater chain, is the one taking over the location."

Danny Baldwin August 01, 2011 at 08:55 PM
The Del Mar location has been filled with kids and teens the two times I have been, which is insane given the $19.50 price-tag. (But I guess that's Del Mar for you...) Will be interesting to see if they die down in numbers once it isn't "new" anymore.
Christine August 01, 2011 at 11:59 PM
I really hope that's not the case here. It's one thing to deal with it paying the old prices at Ultrastar, but if I'm paying $19.50 + whatever the cost for food & a glass of wine is and have to deal with all the kids/teens I probably wouldn't go more than once.
Jason September 05, 2011 at 04:42 PM
as someone who would drive an extra 15 minutes and pay an extra $1.50 just to avoid the 'crowd' of crying babies, talking teens and cell phone conversations, I think it's a fantastic idea and will be there anytime a new movie comes to the screen. Lol, at those people talking about drunks stumbling out of the theatre as it's already been stated on their coming soon website that there will be a two drink minimum. Do your research before jumping to conclusions.
W. Mike Marshall October 02, 2011 at 09:06 PM
I've made a hobby of driving the El Camino Real corridor in Encinitas and La Costa and predicting which businesses will fail via our economy, demographics and the type of business. My estimate of this theater (that I can no longer take my child to) will last a year at the most. The price of a couple going out for a movie via this concept, with drinks, food, etc at an est. $100! No thanks, I'll stick to Netflix, a good surround sound system and my own store bought beer/wine. Will be great for a small minority of people, but no way going to be profitable enough to survive that centers rent, labor costs, etc. Just another fad being opened up in the wrong place and at the wrong time in our economy.
W. Mike Marshall October 02, 2011 at 09:17 PM
Jason, thanks for the good laugh, IS IT A 2 DRINK MINIMUM OR 2 DRINK MAXIMUM?! (a big difference!) Homework? lol The Carlsbad Police are gonna love this new DUI income generator!

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