Time Warner Cable, CIF Sign Prep Coverage Deal

Time Warner Cable, the service provider for most North County homes, has reached an agreement with the California Interscholastic Federation to become the official content distributor of the CIF Regionals and state championship games in multiple sports.

The 15-year deal begins with the current school year and allows Time Warner to distribute high school sports programming on a variety of platforms, including cable television, the Internet and mobile devices.

In 2011-12, a minimum of 60 games will be produced, and in subsequent years, at least 80 games will be shown. Time Warner Cable’s CIF sports programming will feature the regional and title games in numerous boys and girls sports, as well as profile pieces on student-athletes and coaches.

“Our agreement with CIF will provide high school sports fans in-depth opportunities to connect with teams, players, coaches, parents and fans across the state on multiple distribution platforms," said Barry Rosenblum, Time Warner Cable’s senior vice president for news and local programming.

San Diego CIF champions and often the runners-up in many sports advance to the Southern California Regionals against other section champs from about Bakersfield south, with the regional winner meeting the Northern California champions for the state title.

Time Warner Cable’s regional News and Local Programming Channel SoCal 101 already features a football game of the week (delayed for showing at midnight on Fridays) as well as several other programs highlighting high school sports. But the current focus is on L.A. and Orange County leagues.

The lone San Diego Section contest on the Time Warner Game of the Week schedule is the Oct. 14 meeting between La Costa Canyon and Carlsbad.