To celebrate its 40th birthday, Michaels will launch the first-ever Michaels Craft Tour this month in a specially designed 18-wheeler that features a fully stocked, 1,000-square-foot craft room on the inside. The tour will travel throughout the U.S. from coast-to-coast, visiting store openings, outdoor festivals and other events along the way.
The truck will be at the Carlsbad Village Street Faire Nov. 2-3.
Kids and adults can climb aboard the truck for hands-on crafting fun with free family craft projects. Visitors can also take pictures with Michaels’ interactive social media walls and share photos of their crafts through social media channels using #michaelscrafttour. Other features include TV screens showing Michaels DIY videos.–Michaels Press Release